Most people know that Sonya Looney is one of my favorite humans—she’s a badass mountain biker and smart as hell when it comes to running her business, which includes her racing and her podcast, The Sonya Looney Show. And she recently had me on her awesome podcast to talk about my latest book,“The Athlete’s Guide to Sponsorship.” We really dove into the business of fitness, including how she’s managed her own career, best practices around sponsorship and seeking it, and my personal favorite, how to set up a DIY photoshoot. That might sound goofy, but it really can make a massive difference for your audience! Give the episode a listen and if you’re interested, check out the book as well! (And I’m super stoked because we also recorded another Consummate Athlete Podcast with Sonya about mountain bike stage racing that’s coming out soon!)
(Also available in Canada and the UK!)
Click to listen: How To Get Sponsored with Molly Hurford
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