If you’re shopping up a storm this weekend for gifts for other athletes or stocking up for yourself (no judgment), here are our favorite sales. In general, we love Black Friday for getting electronics and cycling gear, especially for your indoor trainer setup and healthy kitchen, since the discounts are always excellent.
Before we dive in, a reminder to shop local the rest of the season! Look, we are both small business owners/solopreneurs. So we get that it’s super important to shop local and highly recommend it. I often struggle with Strong Girl Publishing on Black Friday/this season because I’d love to offer deep discounts, but the reality is that my margins are already razor thin as it is, so it’s really not possible. A 10% discount for you would mean my authors making pennies, and me not making… anything. But at the same time, I do understand that in the current economy, you have to shop the sales. And stuff like a TV for your trainer room doesn’t make sense to buy local. So buy the stuff like that that you need, and hit up your local run shop, bike shop or fave online business (ahem, Strong Girl Publishing) and shop small for the rest of your holiday buys!

Tailwind Endurance Sport Fuel
Stock up on Tailwind—Molly and Peter’s sports drink mix of choice—for 20% off this week. That’s a great deal, and we’ll be shopping the heck out of that sale, stocking up on the Unflavored (Naked) drink mix. I (Molly) use a ton of it for ultra-distance runs, and it’s been my go-to for years. Our pantry will be stuffed but it’s worth it.
Osprey Dyna Pack
Again, I’ve waxed poetic about this pack for years and it is currently 40% off! If I didn’t already have 4, I’d be adding it to the cart right now.
Bluetooth speaker by Anker
This sub-$30 speaker is great for the training room or for on the road. It balances quality with price, size and features. We got two so we could link them for more coverage around the house and a ‘surround’ sound effect, but we bring one with us whenever we’re doing extended van trips as well. It is light, has simple controls, recharges easily, is waterproof and lasts 24 hours!

Coros Heart Rate Arm Band
Many are learning that they hate using chest straps. Rather then using wrist-based optical (which is basically a random number generator, especially when riding!), try getting your cyclist buddy an arm band. Our favorite option is the COROS arm band.
Get the COROS here or from 12:01 AM EDT on Nov. 24, until 11:59 AM on Dec. 2, customers can get 25% off the COROS HRM optical heart rate monitor, with the purchase of any watch or GPS device from the COROS website.
Coros Dura Cycling Computer + Pace Watches
We’ve reviewed both here and even when not on sale, these both are great deals for any cyclist or runner, but currently, there are a few models on Black Friday sale.
Shop them here or from 12:01 AM EDT on Nov. 24, until 11:59 AM on Dec. 2, customers can get 25% off the COROS HRM optical heart rate monitor, with the purchase of any watch or GPS device from the COROS website.

Velocio Cycling Kit
Velocio is my go-to and has been for over 10 years. They’re doing massive discounts on last season’s kit, and because they stick to simple neutrals and really stylish basics, it’s a GREAT time to stock up. I got a new winter jacket at a ridiculous deal andI am super excited. The ultralight wind breaker that I swear by is also deeply discounted so check that out! 30% past-season favorites, plus an extra 20% off final sale items, bringing the total discount up to 70% in some cases. And 10% off orders more than $500!
Quip Toothbrush + Portable Water Flosser
One of the best things I did for myself was switch to an electric toothbrush and water flosser at home, and the other best thing I did was getting a travel-friendly version. I love the Quip toothbrush for being a really compact but solid battery-powered toothbrush (the battery is great for travel since you don’t need to deal with charging it), and this small travel water flosser is SO good. It fits in even a small toiletry bag, so you take up minimal space compared to bringing your full size versions of that and a toothbrush, and I’ll be honest, it’s way simpler to use than floss when you’re trying to quickly get ready for bed in the dark.
Get the Quip on sale here and portable flosser on same here

Writing Course from Strong Girl Publishing!
Whether you have an idea for a novel or you have a young athlete in your life who needs a little help getting pen to paper on college essays, check out the writing course and webinar that Molly and longtime editor Carolyne Whelan just launched.
Webinar 12/30: Whether you’re planning to write your memoir or you just need some clarity in your sporting life, being able to look back and ahead in story form is a gamechanger. Hosted by Molly Hurford of Strong Girl Publishing and Carolyne Whelan of Forward Motion Writing, we will give you the tools to understand narrative arc, find your story, and get writing.
8 week course starting 1/15: Everyone has a story and if you’re ready to tell yours, this writing course is for you. Tailored to athletes, this 8-week course won’t just teach you how to develop a narrative arc for your memoir or novel, it will help you gain clarity in your athletic life. Whether you want to get published or supercharge your journaling, we’ll help you cross the finish line. (And OK, we do have ONE black friday deal at SGP: Use code EARLYBIRD for $100 off the course before 12/3!)
Instant Pot
Again, cannot stress how much we love our Instant Pot—we write about it constantly and at 10 years old, it’s still great. And it’s currently 60% off! If you’re a busy athlete who wants to eat healthy (think tons of veg and lean protein), this is a gamechanger.
TV for Your Trainer Room
Now that we have a garage, a spare TV / monitor was key for setting up our trainer and treadmill for the winter, and if you’re in a similar boat, Black Friday is the best time to snag one at a deep discount. We got this one at $100 off—it’s the one I got my parents a couple years ago and it’s still going strong over at their place!
Adjustable Dumbbells
Again, just another great thing to shop on Black Friday. This one we like is 25% off right now—we prefer a single that goes up to 52.5 lb versus a set of 2 25s.
Roomba
I’ve written about it before, and stand by it: A smart vacuum is an investment in your athletic life. Why? Because anything that saves you time on tasks like vacuuming buys you more training time! This one is 50% off right now.




