So you want to be a pro athlete? Awesome. Maybe you just want to work with a few companies that you love and get a bit more support for your racing career, even though you plan to keep your day job. But … How do you actually do that? You put in the training hours, you start doing well at races, and then a big team or company just hands you a suitcase full of money, right?
Sadly, it’s not quite that simple. There are thousands of amazing athletes all over the world who can’t make a living from their sport. By the time you shell out cash for the gear, the race entries, the travel, the lodging, the food, the massages, the gear you need after you wear out the first set, it’s freaking expensive to be a pro. That means you need to hustle and find a team that can pay you living wage, figure out a job that you can work while pursuing your sport, or cobble together enough sponsorships to keep you afloat.
That’s why Molly Hurford, a longtime endurance sport racer, author, team manager, coach, and podcast host wrote “The Athlete’s Guide to Sponsorship: An Athlete Entrepreneur’s Guide to Dreaming Big, Racing Smart & Creating a Reliable Brand for a Long, Successful Career.” Now, she’s bringing the information from the book together with even more real world experience in this Class. And hosting it on @prokit means even more access to the valuable tools you need to boost your athletic career.
Whether you’re a young racer on the brink of scoring some serious results and looking to take your career more seriously, or you’re a masters-aged athlete hoping to support your racing habit while serving as an ambassador for brands you truly admire, this class can help put you on the path to sponsorship success. While it won’t help you get the race results you’re looking for—you’ll need a training plan for that!—it will teach you about the business of fitness, from finding the right brands to approach to developing a racer resume and website to cultivating your own personal brand identity through your social media, real life and racing. Want to become a more marketable athlete? If you want a thriving career in sport, this class is for you.
Athlete’s Guide to Sponsorship Class Includes
- 4 Video Lessons – Sessions with Molly covering the sponsorship hunt (and how to tell when you’re ready), crafting a racer resume and website, navigating social media as well as race day, and all the nitty-gritty details that come with handling sponsorships, from finding the right contact to reading contracts
- Monthly Live Q+A – Open to all athletes who’ve taken the class
- Reading Material – Reading material for each lesson provided in a PDF
- Resume / website feedback – Athletes will have the chance to submit a resume, Prokit profile and/or website for feedback from Molly
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