Cait Dumas of Champion System discusses the state of sponsorship and how individual athletes can create effective privateer programs.
Check out Champion System for custom cycling clothing https://www.champ-sys.ca/
And get more on sponsorship with Molly’s book, “The Athlete’s Guide to Sponsorship: An Athlete Entrepreneur’s Guide to Dreaming Big, Racing Smart & Creating a Reliable Brand for a Long, Successful Career”
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